Ski it if you can, the African bumper sticker campaign

As I mentioned previously, my brother returned this past January from mountaineering in Africa. On his trip up and down Kilimanjaro, he took this picture of a Land Rover with one of those iconic Mad River Glen “Ski It If You Can” bumper stickers on it.

ski it if you can, kilimanjaro style

Some time passed before I finally got a chance to ask him about it.

“Is that bumper sticker for real?” I asked, figuring maybe they had one with them and gave it to the driver.

“Yeah, we couldn’t believe it either,” he replied.

A few months went by, and I had almost forgotten about it. One day, as I was processing a bloated inbox, I glanced through the Mad River Glen newsletter before recycling it, when I came across an item of interest in the letters to the editor section. The lead read, “Sticker sighting in Tanzania,” and sure enough, there was a picture of a truck with a red and white bumper sticker on it.

More on MRG bumper stickers in Africa

What really struck me, however, was that the image showed a sticker on what was most certainly a different truck. This begs the question (or at least I like to think it does) – is the MRG advertising department on a guerilla marketing campaign to sticker every back country rig in Tanzania? WHat about the other seven summits?

Thanks to Wes and his poetic closing day post for inspiring me to finally put this post together. If only Ihad been more inspired to get out there on the mountain this season…. oh well, there’s always next year!

One Trackback/Pingback

  1. [...] stickers in Africa Image by zappowbang Not long after I saw the previous shot from my brother, I saw this article in the MRG newsletter. Does every vehicle in Tanzania have a "Ski it if you can" [...]

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About this article

Green Galoshes is a weblog written by Justin D. Henry. This entry was published on or around April 16, 2007.

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