I started by looking at the available tools. I could easily put something like this together with raw WordPress Template Tags coded into the template, but I wanted something more flexible, and portable. I find that hard coded modifications to templates get crufty over time – if you keep your code in plugins and widgets, you’ll have smoother upgrades, moves, theme changes, etc.

The default recent posts widget that comes with WordPress looked close to what I wanted, but I needed to be able to specify a category to display, and I didn’t want to build something from scratch. So after poking around a bit, I found Mike Jolley’s excellent tutorial and widget, My Recent Posts.

From there, I just needed to make a few changes to get what I wanted. I modified the widget control panel to allow me to specify a category id to show. I also modified the display code to not use wp_post2cat, which has been deprecated. You can see the modified plugin here:

• My Recent (favorite) Posts widget

Update: Hindsight being what it is, a recent look in the WordPress plugins directory shows an existing plugin that suits this need. James Lao built a plugin that shows posts from a specific category. From the looks of it, I like his plugin better than my hacked one.

Brent Simmons recently noted this gem from Nick Bradbury:

“…future releases of FeedDemon, NetNewsWire and NewsGator Inbox are all planning to support APML.”

This is a logical next step for these products, and they’re not alone – Bloglines is also planning APML support. From a users’ perspective, it will address one of the features I’ve been sorely missing from NetNewsWire – that my feeds will be sorted by most read/bookmarked/etc across all my synched locations. But there are larger implications here.

What shared attention data represents is a powerful shift in how we collect information and what we do with the content we consume. It goes beyond publishing reading lists, bookmarks and favorites. It is a much more passive way of applying importance to the information that we encounter. By the simple act of consuming information sources (i.e. reading, clicking, etc.), we are ranking those sources, without having to do anything outside our normal workflow.

Publishing those rankings in a standard attention data format means that you can easily share with your friends and readers the sites that you read most often, not just a list of all your feeds in alphabetical order.

But the real power of standardized, published attention data lies in it’s aggregation. That attention data can provide much richer traffic and consumption statistics than simple feed counts alone. It provides a mechanism for content providers to better see who is actually reading their content, as opposed to just subscription numbers.

Aggregated attention data is going to significantly affect how we assess traffic, flow, and popularity. In other words, publishers will have a better picture of their audience. And that will affect advertising, income, and the shape of the web.

This past Thursday, I had the pleasure of watching Marie Vea-Fagnant from UVM Career Services give a presentation to this year’s McNair Scholars as part of our three day workshop. The presentation itself was geared towards the future graduate and doctoral work the scholars would be pursuing.

For me, the highlight of Marie’s talk came in the form of an anecdote she used to describe how she acquired some of her public speaking and presentation skills. She described taking a canvassing job one summer. This means going door to door and interviewing strangers, explaining the organizations positions and the issues they were currently addressing. Quite an intimidating thing to do, and by no means an easy task.

The challenges inherent in this type of work requires one to be able to briefly present and discuss complex issues to complete strangers who have varying levels of familiarity with the subject matter. It was these challenges that forced her to hone the skills that are so essential to effective presentation.

One of those skills was the art of preparation. She had to know what and how she was going to present the material before going out each day. It is this kind of preparation that I find so key in building confidence for public speaking, not to mention putting together a presentation itself. Knowing what you are going to say and how you are going to say it is more than half the battle.

Marie could have been selling vacuum cleaners, suggesting a particular course of action during a staff meeting, or composing an email to a relative encouraging them to come to a family reunion. She could also have been delivering a keynote address to a few hundred people. Presentation is a form of sales, which as any marketer can tell you is all about communication. Someone who is trying to sell a product is trying to effectively communicate the value of the product to the customer. In the same way, you may be communicating the value of whichever position you are taking to whoever you are interacting with. The medium doesn’t matter – you might be presenting your points via a blog, over the phone, or in person. What matters is the preparation that you put into your pitch, and that you practice delivering it. Again, it’s knowing what you are going to say, and how you’re going to say it.

Another big part of effective preparation is practice. Whether you are going door to door having the same conversation, or showing the same Powerpoint slides to different groups of people, practice helps you refine your argument. Knowing what to say is one thing. Having said it before is another. Practice helps you determine how you say it.

A great way to practice pitching an argument is to write. The reason writing is such a crucial educational tool is that it helps us shape and form our ideas. You may be able to comfortably understand an idea in your head, but getting it out of your head so that someone else can understand it is harder than it sounds. Writing the idea out forces you to think about how you are communicating that idea. The more you practice writing about the idea, the clearer it becomes.

An easy way to practice writing is to use a blog. There you have the added benefit of allowing others to easily comment on and critique your writing and your idea, helping you improve it. So start writing. Start presenting your side of the story.

I got pretty excited when I saw this discussion, as it’s something I’ve been talking about in conversations and workshops for some time. It’s really gratifying to stumble upon stuff like this, all laid out for you. It also makes blogging that much easier :) . I haven’t dug through everything out there, but here are a few points I have found myself making to friends, colleagues, and workshop participants.

Practice makes perfect

Use your blog as a place to practice your writing. Blogs aren’t scrutinized for grammar as closely as resumes are, and the analogy doesn’t transfer that closely anyway. For students, especially those who aren’t in fields that rely heavily on informal (or even formal) writing, this is a golden opportunity to hone those communication skills.

Blogging can also be a way to practice selling yourself. When you get a chance to talk to a potential employer, or someone who might know one (see below), talking effectively about yourself and your work is crucial. If you’ve been writing about what you do for any period of time, those conversations will flow much easier.

What cover letter?

Perhaps the analogy would work better if we thought about blogging as a resume and cover letter rolled into one. Your blog is a way to provide employers with a view of you that is more personal than can be fit into a resume (or even a cover letter). Many organizations don’t even ask for a cover letter – especially those that go through a lot of resumes during their recruiting process. This means that there is no more personal (or even professional) information on you out there. A blog is a relatively easy way to put such information out there in a controlled manner.

A blog may not be a foot in the door (unless perhaps it’s a well crafted url on a resume), but it can certainly be a step ahead in the review process. This becomes especially true as employers compare resumes and try to determine who to call for followups and interviews. They may not google every name, but they might follow a url before spending more time on a potential candidate or trying to decide between one resume and another.

Networking, but different

A common thread in job hunting discussions is that it’s all about who you know. This can be a daunting concept for many people, especially since the idea of networking is by it’s very nature vague. Blogging can provide a way to “get out there” and meet others interested in your field. Your readers (as well as the authors of the blogs you comment on and link to) may not all be potential employers, but they might know some when it comes time for a job search.

What’s more, when you do get the opportunity to network, a url can be a lot less awkward to pass off to a new acquaintance than a resume. This is true wether it’s an email attachment vs a url, or a url written on a napkin or printed on a business card instead of a sheet of paper.

Are you experienced?

At a recent workshop, I mentioned this idea of the blog as the new resume to a room full of graduate students. What I suggested was that they think about this as a way to achieve some level of professional continuity. A blog is something that you can take with you – a record of your travels, in a way. It provides you with a means to “publish” without Publishing. So even if you are going a few years between contributing to academic journals and papers, you can be using this as an outlet for all the stuff that doesn’t fit on paper. Your Vitae may be short, but your blog can show that you’ve not been idle. Use it to hone your skills (see above) and whittle down your points over time as you work toward crafting and summarizing that body of research.

Blogging lets future employers gain insight into your work. Your blog can supplement the experience you do have, and even allow you to present some credibility in the absence of experience. Your lack of experience won’t matter as much if you can prove you know what you are talking about.

The Google resume

Years after graduating from college, a friend of mine used to get emails from organizations like PBS, looking to quote a website he had made as part of a course project. Amused, he would inform them that he wasn’t really an expert on the subject as it was just part of a project to practice building a website. The university had never taken the site down, and it had lived on in search engine results.

Amusing as that example is, it leads us to a larger question. Do you know what’s on your Google resume? Will you in years to come? Often you don’t even have to be participating to end up online. Many email lists are public. Maybe you’ve been “tagged” in a photo on someone else’s Facebook or MySpace account. Is the paper from your second year in college that shows up in Google’s search results going to be an accurate representation of you or your skills? Probably not.

Blogging is a relatively easy way to take control of all of that. It lets you craft and focus an online persona that, if nothing else, can drown out all the miscellaneous cruft that may be floating out there, pointing to you.

The resume is not obselete

Finally, I don’t think anyone is really talking about blogs supplanting the resume, or the resume becoming obsolete. This is still going to be a necessary tool in getting a job. Your resume provides a brief overview of your employment and educational history, in a familiar and structured format. You wouldn’t want employers to have to dig through your blog for this information.

Rather, think of the blog as a powerful supplement to the resume. It can even help you craft your resume, by providing a reference point for interests, professional activities, and educational experience. If you are in the habit of blogging, it’s a lot easier to keep track of that information.

We used to be encouraged to refresh, update, and even rewrite our resume every six months. This was a self evaluation exercise, to be done even if you were happy with your job and didn’t plan on moving. If nothing else, it would help you build a framework in setting goals for yourself. But it’s a hard thing to do. Blogging is a much easier process.

How does a successful local paper go about educating it’s online writers (assuming it’s not just a technical brief)? Are the lessons generic enough to impart upon others in the community? Is there some sort of code of conduct that is encouraged? What about linking etiquette? Are there editorial guidelines that transfer over from print, or even online?

These are questions all bloggers should be asking themselves. Indeed, they are the types of questions I try to ask myself every time I post. What are my own editorial guidelines? Am I linking appropriately to the sites, subjects, and references that I talk about in my posts? Should I link to my employer (and disclose said employment) or clients when I write about them or their sites?

Some of these questions have straightforward answers. Others offer no answer at all, or raise more questions. Personally, I find the latter to be the most fruitful. If nothing else, when you can generate more questions you have a better chance at finding one that will lead you to the answer you’re looking for. But I digress. In my own search for answers (and more questions), here are a few resources I’ve enjoyed.

• The Elements of Style, by William Strunk, Jr. I’ve mentioned this before.
• Don Mcaskill’s post about why linking is good (linked above, but bears repeating).
• Brian Clark at Copyblogger gives us Copywriting 101. This collection of essays has a distinct marketing feel to it, but with so much blogging being about writing, this is a great read.
• Eighteen Lessons for Would-be Bloggers. From Joshua Porter at Bokardo.
• Write effectively for the web, by Gina Trapani of Lifehacker.
• Twenty Usability Tips for Your Blog, from Tom Johnson (found via a follow up post on Josh Porter’s blog, mentioned above).

These are in no particular order, and this is not by any means an exhaustive list. Most of these are just links I’ve pulled off of my del.icio.us stream. What resources and reference tools do you use to guide your blogging, or for that matter, your writing?