Category Archives: marketing

Goodwill all around

Looks like Goodwill is on Twitter (not to mention Facebook and MySpace). At the moment, their Tweets seem to consist mostly of press releases and hiring opportunities. It would be nice to see them start highlighting interesting items on their auction site as well. Reuse is my favorite of the three R’s. The others, if [...]

The power of aggregated attention data

Feed readership represents a significant disconnect between traffic data and actual content consumption. Aggregated attention data is going to play a big role in bridging that gap. Brent Simmons recently noted this gem from Nick Bradbury: “…future releases of FeedDemon, NetNewsWire and NewsGator Inbox are all planning to support APML.” This is a logical next [...]